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PGDM In Business Analytics

Overview of Analytics

It is not a new phenomenon that Data is generated in Business. People had managed Data in the past and have been managing it even now. Then what’s new that we are talking about!

  • We started talking with Data…
  • We started listening to Data…
  • We started analyzing Data…
  • We started drawing the patterns in Data…
  • We started formulating the Algorithms and applying them on Data…
  • We built capabilities to work on significantly large pools of Data…
  • We started taking Decisions with the help of Data…
  • We started building Strategies using Data…
  • Our greed for Data increased further and we started collecting even more volumes of Data…

Now, Data in Business is considered to be a greatest asset, which lays down a successful path to run Organizations.

Analytics is the art and science of identifying hidden patterns in Data to aid Decision making using Statistical and Mathematical techniques for creating Algorithms (to work on Data) and using Technology to work on Large sums of Data in extremely small amounts of time.

According to IBM (in 2013), 90% of the Data in the World has been produced in the last 2 years.

Mc Kinsey did a report on “Big Data Analytics” in 2011 and estimated a short fall of 1.5 million data savvy managers in US alone.

Why PGDM-Business Analytics ?

As most of the applications of Analytics are applied in the Business Decision Making, it goes without saying that a Business Manager possessing Analytics skills can take quick and more efficient decisions compared to someone who purely depends on domain knowledge and experience.

Management course with focus on Business Analytics imparts you with all the essential Skills required for a wonderful career progression in Analytics, like:

  • Exposure to Business Environment
  • Domain knowledge by way of Case Study Analysis
  • Quantitative analysis and Optimization Techniques
  • Mastery in Technologies like R
  • Good Oral and Written Communication Skills
  • Reporting Skills
As you become Data-savvy Manager, you will be an Able Decision Maker and gradually you will start fitting into Strategy roles in your organization. Therefore, every Manager, in order to sustain, needs to acquire these skills.